Product & Service Invention
Seedready leverages experience and creativity to assist businesses in developing a branding strategy, including Marketing integration and branding plan; identified key Marketing issues and resolutions that recognised limited resources; and a detailed action plan and recommendation.
We mainly focus to work at service and product branding. Theologically, they are difference in multiple features of services. Services are intangible, they are produced and consumed simultaneously, and they cannot be stored and difficult to standardise. Customers participate in the production process. In general, a service product is an experience related to service consumption. however, in products side, it is normally able to communicate product benefits and the business handles production and logistics.
Assessing the strength of difference business’ brands. Seedready think that a brand is a lot more than a logo, a name or a tagline - it's an identity. A brand forms the foundation of the bond between businesses and businesses’ target constituencies.
Seedready examines a business’ product(s), price(s), promotion(s), place(s) and positioning in a standard progress; from internal and external discovery to form a brand strategy. In general, this is going to work with business’ top mangers level closely to review business strategy, mission, vision; existing communications audit; interview with key members; target segmentation; external interviews (survey); audit competitors; analysis other external factors (regulatory, etc.); positioning statement; target values and needs; key messages, brand attributes, voice and integrated communications plan; etc.
High Capability
On-Demanded Design
Creative Outcome
