Global and local branding in and out Mainland China
Wednesday, 16 September 2015 09:56"Made in China" is everywhere, but what does it mean to your brand? Some consumers said "made in china" means poor quality, fake and cheap. However, other people said some goods are not need to be expensive, such as factory-produced clothes, shoes, toys and cell phones. Many international brands want to get into mainland's market and a lot more mainland China's brands want to be internationalized. Let's have an overview for this.
Change of TV Channel Advertising in Hong Kong
Tuesday, 07 April 2015 15:45
Image Source: hkmnews.com, the closing down TV channel ATV
Recently there is a TV licensing hot topic in HongKong - ATV. Some people said this issue may lower down the cost of TV advertising in the region - Mainly for Guangdong region. TV Channel Advertising is one of the traditional and popular message distribution channels. TV channels are different to our internet channel such as youtube, facebook video, vine and tudo, etc. - TV Ad. is not free.